In many industries, job vacancies outnumber applicants, making a strong employer brand more critical than ever. Authentic storytelling helps attract top talent by providing real insights, fostering identification, and strengthening employer brand perception. Video plays a central role in this process, creating emotional connections with candidates and employees throughout their journey with the company.

With the rise of accessible video creation tools, producing high-quality, engaging content is no longer limited to marketing teams. HR, internal communications, and other departments can now take an active role in crafting compelling video narratives that enhance employer branding efforts. This session will explore the many ways organizations can leverage video to create sustainable, authentic communication that resonates both internally and externally.