Speakers

Bastiaan Schoonhoeven is the Chief Marketing Officer (CMO) and Chief Commercial Officer (CCO) at Dyflexis, a leading provider of Workforce Management solutions. With extensive experience in the tech and software industry, Bastiaan is responsible for driving Dyflexis' strategic marketing initiatives and leading the commercial efforts to expand the company’s market presence. In his dual role, Bastiaan combines his deep understanding of business strategy with a passion for innovative marketing and customer-centric approaches. He focuses on harnessing data-driven insights to deliver tailored solutions that optimise Workforce Management for businesses across industries. Before joining Dyflexis, Bastiaan held senior leadership roles at various high-growth companies, where he developed expertise in business development, customer experience and brand positioning. His leadership has been instrumental in helping Dyflexis grow its client base and enhance its product offerings, positioning the company as a key player in the Workforce Management space. Bastiaan is a forward-thinking leader who thrives on creating strong, lasting relationships with clients and partners. His focus on delivering value through technology and data-driven strategies continues to drive Dyflexis' mission of transforming how businesses manage and optimise their workforce.