Rebecca Wettemann is an industry analyst and thought leader with extensive knowledge of the value of employee and customer experience. CEO and Principal Analyst of Valoir, she has helped thousands of companies build the business case for their HR and CRM technology initiatives. Her published research including "The State of Digital Transformation" and "The Future of Learning at Work" highlight Valoir's research approach combining surveys and virtual focus groups to deliver insights and put data in context. She is an HR Tech Top 100 Influencer. Her engaging and learner-focused style has made her a popular speaker at industry events and conferences. She is frequently quoted in the HR and business press, and her research has been cited in Harvard Business Review, HR Executive Magazine, and other leading publications.